Privacy Policy
Last updated: July 11, 2026Ormond Ballet ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our studio, website, and communications.
Information We Collect
We collect information you provide directly to us, including:
- Full name and the names of students in your care
- Phone number and email address
- Billing and payment information
- Enrollment, class registration, and attendance records
How We Use Your Information
We use the information we collect to:
- Process enrollments, trial registrations, drop-in bookings, and private lesson reservations
- Send transactional SMS and email notifications related to your account, including enrollment confirmations, class reminders, invoice notices, and account balance updates
- Process payments and maintain billing records
- Communicate with you regarding your student's participation at Ormond Ballet
SMS Communications
Clients who opt in through our registration forms consent to receive SMS text messages from Ormond Ballet. These messages are transactional in nature and relate directly to your account and registrations. SMS consent is optional and is not required to complete enrollment or registration. Message and data rates may apply. Message frequency varies based on account activity. You may opt out at any time by replying STOP to any message or by visiting ormondballet.com/sms-opt-in. For help, reply HELP or contact us at [email protected].
Website Visits & Cookies
When you browse our website we collect basic visit information — the pages you view, the date and time, your IP address, your approximate location (city and region), your browser type, and how you found us (for example, a search engine or an advertisement). We collect this ourselves, on our own servers; we do not use Google Analytics, advertising pixels, or any other third-party tracker, and no analytics data ever leaves our systems.
To do this, our site sets two first-party cookies: __ob_vid, which identifies your browser for up to two years, and __ob_sid, which identifies a single visit and expires after 30 minutes of inactivity. If you later contact us or book a trial class through the site, we may connect your earlier visits to your inquiry so we can serve you better. These cookies are never used for advertising and are never shared with anyone.
IP addresses are removed from our analytics records after 90 days. You can opt out of analytics cookies by blocking or clearing cookies for this site in your browser — every part of the site works normally without them.
We Do Not Sell Your Information
We do not sell, trade, rent, or share your personal information with third parties for marketing purposes. Your information is used solely to operate and improve our studio services. Mobile phone number opt-in data and consent to receive SMS messages will not be shared with any third parties or affiliates for marketing or promotional purposes.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. Payment information is processed securely through Square and is never stored on our servers.
Third-Party Services
We use trusted third-party services to operate our studio, including Square (payments), Twilio (SMS), and Google (email). Each of these providers maintains their own privacy practices.
Contact Us
If you have questions about this Privacy Policy, please contact us at:
Ormond Ballet
[email protected]